As I write this, I’m enjoying a Hop Stoopid by Lagunitas Brewing Company. But I’m not just enjoying a 12oz. like most normal people, I’m drinking a 22oz. bomber of this incredibly hoppy adventure of a brew. Do you know why I’m drinking it (and at 4:31am, none the less)? Because I love hops, and I love IPAs. An IPA is a specialty breed. It’s a members-only tent that only the most advanced palates can appreciate. No matter how many times your friends try and get you to enjoy the newest Imperial IPA, you simply can’t do it unless you’ve put in the time. Literally, you can’t enjoy this sacred beer style unless you practice…and practice…and practice.
You know it, and I know it, but now the calendar knows. Father Time knows it. It’s official. August 4th, 2011. International holiday, IPADAY!
Read on to find out why it exists, what it is, what you should do, and how this will make us all better people.
First of all, who the hell came up with such a silly idea as a day devoted to a style of beer? The answer is not that surprising: the one and only Ashley V. Routon (@TheBeerWench) is involved, along with Mr. Ryan Ross (@RyanARoss). Don’t be misled, though. Ashley herself will acknowledge that the idea to celebrate a particular style of beer is derived from the wine world. You heard right. Don’t think that just because your drink doesn’t have grapes in it that it’s not derived from something fruity! In fact, the idea came from a series of wonderful ideas to help make people aware of the awesomeness of wine. I won’t go into that here, but you should if you’re into that sort of thing.
As Ashley points out on her website, the beer world has, for some reason, been lollygagging in the implementation of full-fledged internet sensationalism. I think, if I may say so, the reason is simple. Wine, unlike beer, is not often enjoyed by people that just want a simple disconnect from the rest of the world. Beer, on the other hand, is often misused and abused. As a registered nurse in the critical care unit, I have never seen or heard of a patient coming in that has been abusing wine. It’s always booze or a combo of booze/beer. So, beer has some hurdles to overcome. It’s like the go-to drink for anybody and everybody. Well, Ashley and Ryan aim to put a stop to lack of appreciation of our favorite drink!
Ashley has said, and I agree, “ I love what social media has done for the advancement of wine and I wanted to see the same thing happen for craft beer. Period. End of story”. The truth is, beer is on it’s way, we all know that. But what can we do to appreciate the intricacies of the beverage we love so much? CELEBRATE IT!
I honeslty couldn’t have said this next paragraph any better, so I’ll let Ashley say it for me:
IPA Day is not just for craft beer enthusiasts. It is an ALL-INCLUSIVE event for anyone and everyone who can legally consume alcohol. For many people, every day is NOT in fact IPA Day. Actually, I am quite certain that there are more non-IPA drinkers in this world than IPA-drinkers. And it isn’t necessarily because they don’t like IPA. Maybe they drink wine 95% of the time. Maybe they drink corporate beer and have yet to expand into craft styles. Maybe they don’t even know what an IPA is.
So, what is it?
IPADAY is a day for you, and I, and the rest of the internet to get together (even if only in spirit), and enjoy the beauty of real beer. It’s a single day that’s about beer, instead of about us. It’s a day to bring people together in the search for the perfect pint. It’s a free celebration of the free spirit of the craft beer world.
So…What Do I Do?
You drink! How much easier could it be! You invite your friends, family coworkers, ex-inlaws, and you drink! You toast to the weather, the allstar game, the Bears, or whatever, just drink! Celebrate a style of beer rich in tradition and history. Celebrate the awesome intricacies of hops and their role in the making of great beer. IPAs are not the point here. Instead, we aim to promote a common bond, an interest to help promote the super secret agenda of the craft beer world…to bring people together under the common umbrella of BEER!
For those of you who know me, I will be tapping my keg of Hopslam on August 4, 2011. I will also have my own very original IPA on draft. So please, join me in celebrating this awesome and monumental day in the history of craft beer.
Please, enjoy this day responsibly. Share your love of beer, IPAs, and other malty beverages with someone who wouldn’t otherwise experience them. This is OUR world and we have to take hold of it. No one will win this battle against the macro giants but us! Long Live Great Beer!